One fifth of the U.S. Leisure Travel Population seek memorable eating and drinking experiences when traveling. Find out how this fact motivates their travel here.

These travelers are labeled culinary travelers. They are more affluent, better educated and take part in more activities than the average leisure traveler.

Mandala Research is offering a US Travel Association report that provides a detailed demographic of these travelers, the kinds of trips they take and the amount of money they spend. Find out more about this report here.