Understanding the U.S. Hispanic Traveler - Webinar
Mandala Research is offering a webinar on February 10, 2012 from 2 p.m. to 3p.m. EST to teach travel agents about the Hispanic travel market and provide them with the skills they need to break into this potentially lucrative niche.
This webinar, presented by Laura Mandala and Regina Binder of Mandala Research, will provide participants with an in-depth look at U.S. Hispanic travelers. The webinar is based on recently released study with Logwoods International, examining travel behaviors, travel party size and make up, activities, spending and use social media.
Mandala Research has pioneered the “firsts” of many niche studies in the industry and offers extensive knowledge of several growing demographics and trends, including wine and culinary tourism, gay and lesbian travelers, the international shopping traveler, travelers from growth and emerging markets and the African American traveler.
Laura Mandala has worked extensively with the U.S. Department of Commerce, and has conducted national studies for resorts, hotels, shopping malls, and destinations, as well as multi-country brand equity and consumer tracking studies in China, the UK, Germany, Australia, Mexico and Argentina. Her career includes tenure at the U.S. Travel Association where she served as vice president of Research. Mandala also spent time as a consultant with Marriott International, where she gained extensive expertise in brand tracking, brand equity, and brand identity research, as well as global product and service preferences.
