|Survey Finds Twice as Many “Meat Lovers” as “Health Nuts”|
FOR IMMEDIATE RELEASE
Kathryn Watson, Fleishman-Hillard, Inc. for LivingSocial, Office: 314-982-6211
Jody Gavin, LivingSocial, Office: 202-695-7127
RESERVATION NATION? DESPITE RECESSION, AMERICANS EAT WHOPPING 250 RESTAURANT MEALS PER YEAR, SAYS LIVINGSOCIAL DINING SURVEY
Survey Finds Twice as Many “Meat Lovers” as “Health Nuts,” One-Quarter Describe Themselves as “Foodies,” Only 5 Percent Vegetarians
WASHINGTON, D.C., September 15, 2011 — The recession may have put a crimp in consumer spending, but most Americans are still letting the good times roll in restaurants, found the first LivingSocial “Dining Out” survey of consumer behavior. The survey, conducted last month among 4,000 online Americans by Mandala Research, found some surprising facts about eating habits, culinary choices, and favorite foods.
Among the top findings of the survey:
Americans Love Eating Out
A Nation of Unhealthy Eaters
A Growing Group of Gourmands
The Best and Worst Dining Out Cities? New York and Detroit Bookend the List
The Big Four Cuisines Dominate Eating Out
Try Some Thai: the Nation’s Hottest New Cuisine
Eating with the Ones We Love
“As a leader in local commerce, LivingSocial has its finger on the pulse the hottest trends in more than 575 markets worldwide,” said LivingSocial Local Trend Expert Amy Wolf. “The Dining Out survey gives us additional insight into local markets so that we can not only continue to bring our members great values on the deals they want, but also help merchants determine the deals that will be most successful for their business.”
The survey also revealed some surprising dining insights about America’s biggest cities.
Los Angeles: King of the Fast Food Nation
New York: We’re the #1 Dining Scene
Washington, D.C.: America’s Capital of Vegetarians, Ethiopian Eats
Minneapolis-St. Paul: Staying In, Dinnerless Dates
Complete survey and results available upon request.
Conducting the “Dining Out” survey and constantly examining member preferences allows LivingSocial to offer compelling ways to discover and experience cities around the world.
The first LivingSocial “Dining Out” survey was conducted among 4,000 consumers in the top 20 media markets (DMAs) by Mandala Research, LLC. Respondents were consumers 18+ who have made a purchase online within the past six months or are “very likely” to make a purchase online within the next 6 months. The survey was conducted online.
LivingSocial helps people around the world find, share and enjoy great local deals and new experiences. We'll help you get more out of your city. Through its daily deal e-mails and alerts, LivingSocial introduces members to handpicked local businesses, products or services each day at savings of 50 percent or more. With a range of products for different interests, like Families and Adventures, LivingSocial helps delight members with the perfect deal for them. Other services include LivingSocial Escapes, which features easy “vacations in a box” to leading destinations, and LivingSocial Instant, which helps members discover real-time discounts at nearby restaurants, stores and businesses. LivingSocial works with each merchant partner to create customized marketing solutions that attract and retain loyal, long-term customers. Based in Washington, D.C., LivingSocial now has more than 43 million members in 25 countries.