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Sponsorship Opportunities for Upcoming Studies
NEW Culinary Traveler Study

In partnership with the World Food Travel Association (WFTA)) Mandala Research (MR) is conducting a new study of culinary travelers to learn more about the preferences and activities of this affluent and discriminating market segment.

The study will provide a detailed demographic profile of culinary travelers and will uncover characteristics of the trips they take, including the amount of money spent and other activities engaged in while traveling.  It will also identify the most popular destinations for wine and culinary travel, reveal new trends in culinary tourism, and identify which online and social media channels are most used by culinary travelers to get recommendations and to find information.

There are different levels of sponsorship, most of which allow for the inclusion of proprietary questions.  In addition, all sponsors will have input into the design of the study.

This project begins this Fall, 2012.

Download the study overview for additional details.

For information contact  This e-mail address is being protected from spambots. You need JavaScript enabled to view it  or 703.798.5452.

 

NEW The International Shopping Traveler Study 

This study covers travelers from the top inbound markets to the U.S. will continue our series of tracking studies on international travelers and their shopping, dining, and cultural travel habits.  China, Brazil, Germany, and the UK are some of the markets that will be studied in partnership with the U.S. Department of Commerce.

We are looking for sponsors to join Macy's and Mall of America in this study to understand inbound travelers. 

There are different levels of sponsorship, most of which allow for the inclusion of proprietary questions.  In addition, all sponsors will have input into the design of the study.

For information contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it or 703.798.5452.


 

Additional Study Topics Currently Being Considered

Women as Decision Makers in Travel  - 2 Studies!                       

I'm excited about two innovative studies we plan to launch to add new insights to our industry.

The first study focuses on women as travel decision makers.  We've heard how women make the majority of travel decisions but we don't know how their process of decision-making differs across platforms and across travel categories.  This in-depth study will include qualitative and quantitative research as a first ever attempt to fully understand how the travel industry can effectively address the way women think and make decisions to help them make the most of their travel experience.

The second looks at women as travel employees: where they work, how much they are paid, and how they view their career prospects in the travel industry.  This study will result in a report on The Status of Women in the Travel Industry.  We'll be surveying women and men in all sectors of our industry and at all levels to get a comprehensive view of how women are faring vs. their male counterparts.

This e-mail address is being protected from spambots. You need JavaScript enabled to view it  if you would like to sponsor and/or participate in this study - both women and men study participants are needed for the second study.


Study on the Meaning and Impact of Sustainable Tourism

Join a comprehensive study that will help your organization strategically assess the value and impact of sustainability on travelers. This Sustainable Travel and Tourism Study will  uncover travelers’ expectations, their definitions of sustainability, and their propensity to support destinations and travel companies that implement sustainable practices. The study will also identify what types of travelers pursue sustainable tourism and what proportion they represent of the total US leisure travel market.

The study will be conducted jointly by World Footprints (World Footprints.com) and Mandala Research (MandalaResearch.com).

For information contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it or 703.798.5452.

Camping & RV Study

Camping and RV-ing and their related recreational activities are an economic force in communities around the U.S.  While anecdotal evidence exists on the health and economic benefits of these activities, there is little data to demonstrate the true value of camping and RV-ing to Americans and the U.S. economy. In addition, the study will profile consumers who camp or own/rent RVs, identifying opportunities for growth of the industry by increasing market share, and these consumers’ overall economic impact in the U.S.  The research will consist of two phases: Focus Groups and an online survey of consumers, both those who currently participate in camping and RV-ing, and those who have a predisposition to participate and demonstrate an interest in alternative recreation and lodging opportunities. 

For information contact  This e-mail address is being protected from spambots. You need JavaScript enabled to view it  or 703.798.5452

Authenticity Study

Experiential tourism is the fastest growing segment in leisure travel today. Travelers want to engage genuinely and connect meaningfully with the places they visit.  Not only does this connection provide the opportunity to increase dwell time of travelers, but research indicates experiential tourists have a higher per head spend and contribute positively economically, socially and environmentally to host communities.  These travelers are also far more likely to become repeat visitors, a lucrative tourism segment.  This study will explore traveler perceptions and expectations as well as their propensity to support authentic destinations and travel companies  for whom authenticity is a differentiator in the marketplace. 

For information contact  This e-mail address is being protected from spambots. You need JavaScript enabled to view it  or 703.798.5452


The Domestic Shopping Traveler Study
 

Shop America Alliance has identified a need for a comprehensive understanding of domestic travelers’ shopping behavior and its impact on the tourism industry.  Shopping is the number one tourist activity in the United States: among last years’ 143 million travelers, 63% included shopping as an activity on at least one trip.  Specific questions to be covered in the study will be decided by the Shop America Alliance, in partnership with Mandala Research, LLC, and the sponsoring organizations. 

For information contact  This e-mail address is being protected from spambots. You need JavaScript enabled to view it  or 703.798.5452

 

International Culture & Heritage Study 

The impact of our ground breaking 2009 domestic culture and heritage traveler study on educating the travel industry has lead to interest in establishing a similar baseline report for international inbound travelers.  This new study of inbound international travelers will assist the industry in fully understand the draw of cultural and heritage assets in the U.S. and can provide clear direction on the marketing of those assets to travelers from different backgrounds.  Comparable to the 2009 domestic study, this international study aims to identify the various segments of cultural travelers and provide insight into their economic value to the U.S. economy.

For information contact  This e-mail address is being protected from spambots. You need JavaScript enabled to view it  or 703.798.5452

 

Business Travelers and their use of Social Media

In order to study role of technology in the planning and execution of business travel,  the study will assess the use patterns of online tools as well as the behaviors and motivations behind business travel decision making in hotel choice, transportation, dining, etc.  We will also distinguish among travel that is conducted by the traveler, the in-house corporate travel department, and third party travel companies.  The study will also examine meetings and conventions, to assess how business travelers evaluate “great” meetings, including their evaluation of meeting spaces, destinations, and, activities. 

For information contact  This e-mail address is being protected from spambots. You need JavaScript enabled to view it  or 703.798.5452