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NEW Study on the Meaning and Impact of Sustainable Tourism Join a comprehensive study that will help your organization strategically assess the value and impact of sustainability on travelers. This Sustainable Travel and Tourism Study will uncover travelers’ expectations, their definitions of sustainability, and their propensity to support destinations and travel companies that implement sustainable practices. The study will also identify what types of travelers pursue sustainable tourism and what proportion they represent of the total US leisure travel market. Don't miss the opportunity to submit proprietary questions to better understand this market. The study is being conducted jointly by World Footprints (World Footprints.com) and Mandala Research (MandalaResearch.com). For information contact
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or 703.798.5452. Camping & RV Study
Camping and RV-ing and their related recreational activities are an economic force in communities around the U.S. While anecdotal evidence exists on the health and economic benefits of these activities, there is little data to demonstrate the true value of camping and RV-ing to Americans and the U.S. economy. In addition, the study will profile consumers who camp or own/rent RVs, identifying opportunities for growth of the industry by increasing market share, and these consumers’ overall economic impact in the U.S. The research will consist of two phases: Focus Groups and an online survey of consumers, both those who currently participate in camping and RV-ing, and those who have a predisposition to participate and demonstrate an interest in alternative recreation and lodging opportunities. For information contact
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or 703.798.5452 Authenticity Study Experiential tourism is the fastest growing segment in leisure travel today. Travelers want to engage genuinely and connect meaningfully with the places they visit. Not only does this connection provide the opportunity to increase dwell time of travelers, but research indicates experiential tourists have a higher per head spend and contribute positively economically, socially and environmentally to host communities. These travelers are also far more likely to become repeat visitors, a lucrative tourism segment. This study will explore traveler perceptions and expectations as well as their propensity to support authentic destinations and travel companies for whom authenticity is a differentiator in the marketplace.
For information contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it or 703.798.5452 The Domestic Shopping Traveler Study Shop America Alliance has identified a need for a comprehensive understanding of domestic travelers’ shopping behavior and its impact on the tourism industry. Shopping is the number one tourist activity in the United States: among last years’ 143 million travelers, 63% included shopping as an activity on at least one trip. Specific questions to be covered in the study will be decided by the Shop America Alliance, in partnership with Mandala Research, LLC, and the sponsoring organizations. For information contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it or 703.798.5452
International Culture & Heritage Study The impact of our ground breaking 2009 domestic culture and heritage traveler study on educating the travel industry has lead to interest in establishing a similar baseline report for international inbound travelers. This new study of inbound international travelers will assist the industry in fully understand the draw of cultural and heritage assets in the U.S. and can provide clear direction on the marketing of those assets to travelers from different backgrounds. Comparable to the 2009 domestic study, this international study aims to identify the various segments of cultural travelers and provide insight into their economic value to the U.S. economy. For information contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it or 703.798.5452 Business Travelers and their use of Social Media In order to study role of technology in the planning and execution of business travel, the study will assess the use patterns of online tools as well as the behaviors and motivations behind business travel decision making in hotel choice, transportation, dining, etc. We will also distinguish among travel that is conducted by the traveler, the in-house corporate travel department, and third party travel companies. The study will also examine meetings and conventions, to assess how business travelers evaluate “great” meetings, including their evaluation of meeting spaces, destinations, and, activities. For information contact
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or 703.798.5452
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