|Sponsorship Opportunities for Upcoming Studies|
NEW Culinary Traveler Study
In partnership with the World Food Travel Association (WFTA)) Mandala Research (MR) is conducting a new study of culinary travelers to learn more about the preferences and activities of this affluent and discriminating market segment.
Download the study overview for additional details.
NEW The International Shopping Traveler Study
This study covers travelers from the top inbound markets to the U.S. will continue our series of tracking studies on international travelers and their shopping, dining, and cultural travel habits. China, Brazil, Germany, and the UK are some of the markets that will be studied in partnership with the U.S. Department of Commerce.
We are looking for sponsors to join Macy's and Mall of America in this study to understand inbound travelers.
There are different levels of sponsorship, most of which allow for the inclusion of proprietary questions. In addition, all sponsors will have input into the design of the study.
Additional Study Topics Currently Being Considered
Women as Decision Makers in Travel - 2 Studies!
I'm excited about two innovative studies we plan to launch to add new insights to our industry.
The first study focuses on women as travel decision makers. We've heard how women make the majority of travel decisions but we don't know how their process of decision-making differs across platforms and across travel categories. This in-depth study will include qualitative and quantitative research as a first ever attempt to fully understand how the travel industry can effectively address the way women think and make decisions to help them make the most of their travel experience.
The second looks at women as travel employees: where they work, how much they are paid, and how they view their career prospects in the travel industry. This study will result in a report on The Status of Women in the Travel Industry. We'll be surveying women and men in all sectors of our industry and at all levels to get a comprehensive view of how women are faring vs. their male counterparts.
Study on the Meaning and Impact of Sustainable Tourism
Join a comprehensive study that will help your organization strategically assess the value and impact of sustainability on travelers. This Sustainable Travel and Tourism Study will uncover travelers’ expectations, their definitions of sustainability, and their propensity to support destinations and travel companies that implement sustainable practices. The study will also identify what types of travelers pursue sustainable tourism and what proportion they represent of the total US leisure travel market.
The study will be conducted jointly by World Footprints (World Footprints.com) and Mandala Research (MandalaResearch.com).
For information contact
Camping & RV Study
Camping and RV-ing and their related recreational activities are an economic force in communities around the U.S. While anecdotal evidence exists on the health and economic benefits of these activities, there is little data to demonstrate the true value of camping and RV-ing to Americans and the U.S. economy. In addition, the study will profile consumers who camp or own/rent RVs, identifying opportunities for growth of the industry by increasing market share, and these consumers’ overall economic impact in the U.S. The research will consist of two phases: Focus Groups and an online survey of consumers, both those who currently participate in camping and RV-ing, and those who have a predisposition to participate and demonstrate an interest in alternative recreation and lodging opportunities.
For information contact
Experiential tourism is the fastest growing segment in leisure travel today. Travelers want to engage genuinely and connect meaningfully with the places they visit. Not only does this connection provide the opportunity to increase dwell time of travelers, but research indicates experiential tourists have a higher per head spend and contribute positively economically, socially and environmentally to host communities. These travelers are also far more likely to become repeat visitors, a lucrative tourism segment. This study will explore traveler perceptions and expectations as well as their propensity to support authentic destinations and travel companies for whom authenticity is a differentiator in the marketplace.
Shop America Alliance has identified a need for a comprehensive understanding of domestic travelers’ shopping behavior and its impact on the tourism industry. Shopping is the number one tourist activity in the United States: among last years’ 143 million travelers, 63% included shopping as an activity on at least one trip. Specific questions to be covered in the study will be decided by the Shop America Alliance, in partnership with Mandala Research, LLC, and the sponsoring organizations.
International Culture & Heritage Study
The impact of our ground breaking 2009 domestic culture and heritage traveler study on educating the travel industry has lead to interest in establishing a similar baseline report for international inbound travelers. This new study of inbound international travelers will assist the industry in fully understand the draw of cultural and heritage assets in the U.S. and can provide clear direction on the marketing of those assets to travelers from different backgrounds. Comparable to the 2009 domestic study, this international study aims to identify the various segments of cultural travelers and provide insight into their economic value to the U.S. economy.
Business Travelers and their use of Social Media
In order to study role of technology in the planning and execution of business travel, the study will assess the use patterns of online tools as well as the behaviors and motivations behind business travel decision making in hotel choice, transportation, dining, etc. We will also distinguish among travel that is conducted by the traveler, the in-house corporate travel department, and third party travel companies. The study will also examine meetings and conventions, to assess how business travelers evaluate “great” meetings, including their evaluation of meeting spaces, destinations, and, activities.