The 2009 Cultural & Heritage Traveler Study

The 2009 Cultural & Heritage Traveler Study

On October 4, 2015, Posted by , With No Comments

The U.S. Cultural & Heritage Tourism Marketing Council (USCHT) in partnership with the U.S. Department of Commerce/Office of Travel and Tourism Industries conducted the first segmentation study of U.S. cultural travelers. The study, conducted by Mandala Research, identifies the broad range of cultural and heritage travel in the United States, profiles the various segments of cultural travelers, and provides insight into their economic value to travel companies and destinations.The general areas of study include:
  • Psychographics & Demographics
  • Travel behavior
  • Levels of involvement in cultural activities and overlap across activities
  • Traveler’s definition of “cultural” activities and travel and its importance
  • Trip planning behavior
  • Generational differences in cultural travel preferences (Millennial, Gen X, and Boomers)
  • Overall economic value of this segment to the marketplace

A bound printed report is available upon request for an additional $95 per copy.

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