Just released “The American Culinary Traveler Report” provides a comprehensive portrait of this exploding market and segments these travelers into three groups: Deliberate, Opportunistic, and Accidental Culinary travelers.

Over 39 million leisure travelers are “deliberate” culinary travelers with an additional 35 million who are “opportunistic”.

The findings included in this 130 page report enable destination marketers, tourism authorities, CVBs and others to surgically target the right culinary traveler for them.  Details include activities, motivators, behaviors, types of culinary traveler, trip related data, spending, information source used of trip planning and booking, and social media usage.