Laura Mandala has been helping the tourism industry unlock, decode and harness the power of travel data and trends for nearly two decades. As the head of Mandala Research, one of the leading travel and tourism research firms, she spends considerable time evaluating important emerging developments and that help destinations and travel companies make the right decisions to attract the right travelers.
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Jessica (Jess) McLaughlin
Jessica (Jess) McLaughlin has more than 15 years of consulting experience of consulting experience in strategic planning, communications and advertising, and marketing research. Jess has broad experience in both qualitative and quantitative research. Since 2000, Jess assisted with in person interviews, data analysis and report writing for a variety of Mandala Research research studies. She particularly enjoys conducting interviews with travelers and creating presentation visuals to illustrate research findings.
She has expertise in qualitative methodologies that uncover the underlying emotional drivers behind consumer and business decision making, and is a Cambridge-trained focus group moderator. Her background includes several years at major Los Angeles advertising agencies Grey Advertising and Dailey & Associates, where she helped to refine the role of the Account Planner as the “voice of the consumer” within the agency. She also trained with the author of “Marketing to the Mind” and “Motigraphics” to learn how the hierarchy of motives applies to consumer behavior.
Ms. McLaughlin graduated with a degree in Advertising from the School of Communications at the University of Texas at Austin, where she was a four-year starter on the women’s soccer team.
As Director of Creative Communications Tara ensures our data is viewed through a lens beyond the statistics, in order to provide both a media and creative context to effectively connect with consumers. A savvy and unconventional specialist, Tara can help shape your communication strategy based on the bespoke data driven insights Mandala provides.
Tara Nolan is a New York City based business development executive and creative communications professional. With over 10 years in media and advertising, she is the former Director of Global Brand and Business Development for global creative network MullenLowe Group, and previous Director of Marketing & Communications for PHD Media Worldwide.
During her time at MullenLowe Group (2015—2017) she was responsible for global marketing, communications and business development. In 2016 her team led the global rebranding of the MullenLowe Group network following the merger of Mullen with Lowe and Partners; the merger rebranding was awarded a Cannes Lion in 2016 and led to the network being named to the AdAge 2017 Agency Standout Awards List. In her time at PHD Media Worldwide (2012—2015), she he was responsible for brand reputation management in support of U.S. business development, and the agency was named Global Media Agency of the Year 2013 by Adweek.
Tara began her career in media at WPP’s Group M and has worked across a range of categories and blue chip clients including Xerox, Richemont, Pfizer, Giorgio Armani, Swiss Re, Sagatiba liquor, and Cessna aviation. She graduated from Fairfield University with a degree in Marketing and Music, and she also holds an MBA in International Business from St. John’s University Rome where she lived for several years, learning how to cook, sail, and drink wine. Tara is the founder of The Conscious Connoisseur, a blog which aims to elevate the conversation around sustainable travel and champion the journey towards a sustainably positive present and future. Tara is a member of the Impact Travel Alliance, has been featured in mainstream publications such as mindbodygreen, and is currently writing a white paper with the Global Tourism Sustainability Council in support of the United Nations sustainable development goals.