LGBT Travelers Study
This groundbreaking study examines lesbian, gay, bisexual, and transgender (LGBT) travelers’ preferences, attitudes, spending patterns, and behaviors on leisure trips (domestic and international), and shows how these diverge from those of heterosexual travelers. This study also identifies the print, online, and broadcast media sources that are influential in LGBT individuals’ leisure travel planning, and examines their awareness and attraction to “gay-friendly” destinations, lodging, cruise lines, airlines, car rental companies, and other travel service providers. Sponsored by Harris Interactive and Witeck-Combs Communications. Released December 2006.