UPDATED 2017 African American Traveler Report – PREORDER THIS REPORT
We are updating our groundbreaking research on the African–American traveler market. As in 2010 we will take a deep dive not only into demographics and trip planning statistics, but also into behaviors and penchants. We will revisit our segmentation analysis that revealed 3 key attitudinal and behavioral groups; including the “curious and engaged” segment, one of the most valuable audiences for travel marketers. In addition we will repeat our analysis on the dynamic Family Reunion traveler. We will review the changes that have occurred in the marketplace since the 2010 study and focus on how the change in administration might have changed the way African Americans perceive and make their travel decisions.
This is a PRE-ORDER you will receive the report as soon as it is complete!