As a follow-up to our report in 2010, this study of over 1,700 African American travelers takes a deep dive not only into demographics and trip planning behavior, but also into activities and interests.  We also revisit our segmentation analysis analyzing the “cultural” African American traveler, one of the most valuable audiences for travel marketers.  In addition we review the dynamic Family Reunion traveler and travelers who also travel for business.

Discounts are available for Universities and partner organizations.